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Email Marketing: Valentine’s Day could use a little personalization…
This Valentine’s Day I thanks to some [ok, a few hundred] timely emails I discovered a lot about myself. I also found that with more than 20 messages from a single company in two weeks is too much even...
View ArticleReversing marketing tradition: Asking customers why they left.
Taking a new marketing approach is not limited to Facebook, Daily Deal or Location platforms. Change is not just about building reviews and positive content. As important as those all are, it’s the...
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Personalization: Not just for selling, it’s about remaining relevant.
A few days ago I shared how Fandango is using the Facebook API to drive social sharing by serving as a gateway to movie events. It’s a great idea and a killer example of social integration but my...
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